Social media experts are full of tips and lists of how to go about navigating social media. For someone just starting out, it can be quite overwhelming as they try and remember each little piece of advice offered. One of the main things to learn is to crawl when starting out in social media. This applies when taking others advice as well. You don’t have to try and accomplish everything that someone recommends or all the tips and tricks from a good blog you found. Take your time and pick out one or two things you can implement now and once you’ve mastered that area, move on to a few more.
All of our readings this week had great tips. Here are the ones I found to be most important and how you might apply them. Pam Moore gave 50 tips but I found inspire, entertain, it’s about them, respect their time and tell stories to be the most useful tips for me. Content that is going to resonate the best with your consumers needs to make an impact. Think about what the impact will be of your post prior to hitting the post button. You should have a goal for each piece of content. Don’t just find ways to push out your company’s message. Develop content that is about your fan. You want to be respectful of their time on social media and provide them content that they can connect with.
Guy Kawasaki had 10 influential tips and I really connected with almost all of them. I need to follow my own advice though and only pick out a few tips to incorporate and master now. Once I’ve successfully utilized the first few tips, I can move on to a few more. The tips I found the most useful to start were find the right network and restrain yourself. I think a lot of companies jump into social media and create pages on all the major social platforms. They feel they need a presence in all areas when some social spaces won’t work for their company. Do a little research and only join those social channels that work best for your strategy. Joining others will just be a waste of time. Restrain yourself means sharing good content and not just using self-promotion. This can be a hard one to master. What you need to realize is that sharing good content will only make the consumer more engaged for the few times when you do allow yourself to self-promote.
In Craig Silverman’s 9 Steps to Creating Engaging Content, I really related to his tip on finding good sources. Do research to find blogs and websites that contain good content. Analyze why you think that content is good. You can then carry over ideas into your own space. Another great tip came from Dave Kerpen in Content is Fire. He said market your marketing. You have to find ways to market your social media space. How are consumers supposed to know you are there? Kerpen pointed out that social isn’t about shouting louder and louder to get attention. It’s about breaking through the clutter. You will find yourself breaking through the clutter when you’ve developed content based on a strategy.
Again I want to stress how important it is to pick a social network based off what your company wants to achieve. Don’t just create a page to have a presence in that space. Look at your demographics and find out where they live on social. The social landscape is huge and that is apparent when looking at the Conversation Prism.
What tip that I shared do you find the most useful?
Do you also find it hard to not self-promote instead of creating useful content?