I’ve been on Twitter since 2009 but these days you’d probably just consider me a lurker. When I first joined I tweeted a lot but it was about silly things I did during the day. At the point I realized no one cared what I was saying, I just became a listener on this platform. For years that’s all I’ve been. I will push out an occasional tweet or retweet but most of my time is spent reading tweets from the more than 600 accounts that I follow.
I’m learning that it’s important to have a personal brand. I’m getting my Masters in Social media, yet I’m not utilizing social in a way that I should be personally. Things are about to change for me. Just like any business I need to set a goal, figure out my voice and do some research. With Twitter businesses need a goal. It will help figure out what type of voice, engagement and content it’ll need to succeed.
When it comes to developing my personal brand, I have to remember it’s not about the number of followers but the amount of engagement from my tweets. To get followers to engage, I need engaging content. To be successful, I need to know what my followers are looking for in terms of content. If I figure out how they are engaging on Twitter, I can create content that works for them.
The point of Twitter is not to sell your product. I find this very hard at my job when I constantly want to tweet links to our web content to drive up our traffic. My tactic needs to be about starting conversations that can then include links to photo or video content our followers will find engaging.
As you ease into Twitter, it’s important to do thorough research. Look for influencers in your industry and for people that will be good for you to follow. It’s important to read through the conversations taking place on Twitter before diving in. This will allow you formulate how you can add to the conversation and to present yourself as an expert in that industry.
A very important lesson for everyone on social media is to have conversations. An easy way to do that is to respond to your followers. Our readings said that you should respond to everyone, but I’m not sure that is possible for all brands. For my personal brand that is an easy goal to achieve but it might not be for a large corporation that receives thousands of tweets a day.
Our readings this week were full of great tips and tricks. It’s important to keep tweets short. It’s easier to retweet something when it doesn’t hit the 140 character limit initially. Hashtags are very important and no more than two should be used in a tweet. It’s easy to follow conversations when hashtags are used and it’s the best way to track analytics on your tweets. Images, videos and calls to action are a must when you tweet. All three will bring more engagement, which is the goal. Finally, it’s important to be authentic and portray a human voice. Your followers want to connect and who is the one behind the tweet.
Prior to this class how involved were you with Twitter?
If you tweet from a business account, do you engage with every tweet you get? If not, will you start?