I have a very love hate relationship with Facebook. I love the social interaction and being able to share the parts of my life I chose to share with my friends and family. I also love being connected to those that don’t live near. What I hate about Facebook is that it chooses what I see based off the algorithms it’s created.
According to Kurt Wagner’s article Facebook: Here’s How Your News Feed Works, the average person’s newsfeed has 1,500 possible stories per day but only 20% of those stories will make it into that person’s newsfeed. Facebook created an algorithm called EdgeRank to determine what it will allow you to see. It assumes you will find certain things interesting based off your past engagement with friends and brands.
What bothers me is I’ve chosen to be friends with someone or like a company but because the post doesn’t have a high EdgeRank, I might not see it. A great example is I’m an administrator for the LPGA’s Facebook page but for more than a year I didn’t see any of the posts. Just because I didn’t interact with the content doesn’t mean I don’t want to see it. It angers me that Facebook gets to decide what I see and don’t see. There are probably plenty of people out there that enjoy not seeing everything but I’m the type of person where I want to see all the posts but Facebook doesn’t allow all of the posts through to me.
EdgeRank boils down to how close you are to someone and the amount of interaction you’ve had with them. It puts a value on a post has based on comments and likes and how long it has been since the post was created. The article The Importance of Engagement in Facebook Marketing – EdgeRank explains it in much more detail. What brands need to learn from EdgeRank is to put more time and effort into posts to make sure the post will be engaging. Only 16% of followers will see a brand’s post on average because of EdgeRank. The more engaging the post, the higher the likelihood that more people will see it. Some great tips were given to help improve engagement. It boils down to short posts that include visuals, a call to action and posting during the right time for your followers.
When it comes to Google+, Facebook’s competitor, I don’t know much. I’ve used it less than a handful of times. I’m ready to understand more about it and how marketers can successfully utilize the platform. Unfortunately, this week’s readings left me still wondering what Google+ is all about.
What I did gather from the article Why Google+ is an Inevitable Part of Your Content Marketing Strategy is that posts on Google+ have an effect on Search Engine Optimization. Working on a website, I know how important SEO is to a brand. It’s free traffic back to your website. Google+ is a content sharing platform that is significantly integrated into all of Google’s products. Posts you make to Google+ can have a very positive impact on your SEO. Brian Clark said in the article above that not contributing to Google+ could make you lose traffic to your website.
Apparently Google+ made some changes and Kim Garst details them in the article How to Use the New Google Plus Changes to Build Your Brand More Effectively. Not having used Google+ before doesn’t allow me to say whether they were good or bad changes. What I do know is that you aren’t forced to accept the new three column layout. Google+ allows you to revert back to the old version. Photos and videos have been made larger and a really cool photo enhancement feature has been added. While I say hello to Google+, I can say goodbye to blemishes.
Do you like the fact that Facebook chooses what you see or don’t see in your newsfeed?
How often do you use Google+ and what benefit do you get from it?