Search engine optimization or SEO for short sounds like a scary subject. The thought behind SEO is simple. A company wants to be easily found when someone searching the internet types a keyword into a search engine. The goal is to claim a high spot on the search results page because you will get more traffic to your link. The article What’s the Value of Being the Top Google Search Result states that the link at the top of a search results page gets 33% of the clicks.
The goal is to get that top spot but the question becomes, is that spot attainable for that specific keyword. Competition in the space and how well a company’s website is optimized for search all plays a part. Someone approaching SEO for the first time probably isn’t going to understand how to make their website work best for SEO.
It’s best to start out using Google’s webmaster tools to make sure your website is in working order and can easily be indexed by Google. The article 7 Ways to Use Google Webmaster Tools to Increase Traffic to Your Website gave tips that included creating a sitemap, resolving HTML errors and server errors and removing bad links. The easier it is for the site to be indexed, the better it’ll do in search. The key to using Google’s webmaster tools is to continually monitor your website. It isn’t a set it and forget it kind of area.
Once your site is in good working order, you can focus on making some changes for SEO. The article 10 SEO Tips for 2013 reinforced how important it is to keep good content on your site and update it regularly. It’s extremely important to reference Google Analytics to know the keywords people are using to get to your website. The next step is to utilize those same keywords in content and put them towards the beginning of the article.
An area that most people don’t pay a lot of attention to is images on a website. It’s extremely important to use appropriate file names and alt tags on images so they also can easily be found in search. That will drive extra traffic back to your website. The blog How to Move Your Blog Post Up in Search Results also said it was important to put the image size and a caption on the image.
I have a great example of how keywords and content tags get content into search. I wrote a blog for my Intro to Multimedia Class on how well they three different brands faired with integrated marketing communications. The blog was full of keywords and I made sure to apply tags to the blog. My blog ended up being quoted on SmallBizTrends.com. How did they find my content I first wondered? Then it all made sense. It had to be related to the search the writer did and my blog applied to the search terms. There was no other way for this person to wind find my blog. I hadn’t posted the link anywhere for people to see. That just goes to show how important SEO needs to be if you want to drive traffic to your website and be relevant with important keyword searches.
Do you think about SEO when you create your title for a blog post?
There are lots of tips for improving SEO. Which tip will you be taking the most seriously?